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Lead Capture System Revamp
Audited and restructured the lead capture funnel for a B2B SaaS company. Integrated Marketo forms and landing pages with Salesforce, cleaned CRM data, and implemented new tagging structure for better segmentation and lead scoring. Resulted in a 30% increase in qualified leads and improved campaign visibility.
Client:
Confidential SaaS Company
Service
Funnel & CRM Strategy
Other works

Taryn Morrison
Digital Marketing & Growth Specialist
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